Breast milk is the best food for the baby where it contains all the requirements for optimal infant growth. However, the production of infant formula milk and aggressive promotion of breast milk replacement product by the manufacturers of Infant food can affect the confidence of mothers on breastfeeding their children. Various forms of marketing used by the formula milk industry such as misleading advertising, distribution of samples and free gifts as well as distribution of various articles and research to health professionals implying that milk substitute is “better or about similar to breast milk” can influence mothers and deters breastfeeding practices. Consequently, the implementation of the Code of Ethics is required to protect, support and promote breastfeeding practices through strict control of the marketing of baby food products and breastfeeding equipment for mothers.
Code of Ethics is produced with the cooperation of dairy industries operating in Malaysia. Code of Ethics for Infant Formula Milk Products was published in 1995 and amended 3rd time based on several requirement changes in line with the nation’s situation.
The latest edition of the book called the Code of Ethics for the Marketing of Infant Food and Related Products was launched on August 1, 2008 by the Honorary Minister of Health Dato’ Liow Tiong Lai.
The Code of Ethics’ goal is to contribute to the promotion of safe and optimal nutrition for infants by protecting and promoting breastfeeding and ensuring the use of correct breast milk replacement products (if necessary) by providing adequate information using a controlled marketing and distribution method.
FURTHER INQUIRIES, PLEASE CONTACT:
Mrs. Siti Adibah Ab. Halim
Among the activities carried out are:
Any one or combination of the following penalties will apply:
Training for the monitoring of Code of Ethics for the Marketing of Infant food and Related products